Having a brand-new, shiny website won’t automatically bring in a flood of new business. It requires ongoing effort and attention to ensure it performs well and achieves your business objectives.
Much like your products or services, a website won’t sell itself. That’s why it’s essential to maximise your investment by actively marketing it. There are several important factors to consider when promoting your new website. By the end of this blog, you should have a clear understanding of how to market your website effectively.
Let’s explore some key strategies.
SEO is the process of improving your website’s visibility within search engines. By optimising your web pages, you can increase organic traffic. Search engines determine rankings based on numerous factors, and implementing the right SEO techniques can significantly improve your site’s position. Let’s delve into some essential SEO strategies.
A major component of SEO is identifying keyword phrases that potential customers are likely to search for when looking for your products or services. When using a search engine, do you often scroll past the first few results? If not, your customers probably don’t either.
There are many free tools available to help research and compare keywords. One I recommend is Google Trends. For example, when promoting my WordPress website design services, I research variations of the phrase, such as:
Google Trends can highlight which keywords are the most popular, allowing you to optimise your content accordingly. Running a comparison for each page on your site ensures that you are targeting the most effective keywords.
Another organic way to boost SEO is through backlinks—links from other websites pointing to yours. High-quality backlinks can greatly improve your search engine ranking. However, be cautious of companies offering thousands of backlinks for a small fee, as these are often low-quality or even harmful to your site’s reputation.
To assess your current backlinks, you can use SEMRush’s Backlink Audit Tool, which identifies any toxic links that should be removed. Once you’ve cleaned up any harmful links, their Link Building Tool can help you find reputable sites for backlink opportunities.
SEO results don’t appear overnight; it can take months to see significant improvements. However, once you establish a strong SEO foundation, your website will steadily attract more relevant visitors.
Pay-Per-Click (PPC) advertising is a strategy that delivers instant visibility by placing your website at the top of search results for selected keywords. You pay a fee each time someone clicks on your ad, making it crucial to target the right audience to see a return on investment.
Although there’s no minimum spend for Google Ads, proper research is essential before launching a campaign. As with SEO, understanding how potential customers search for products or services will help you select the most effective keywords.
Google Ads Keyword Planner allows you to refine your keyword selection by providing insights into search volume, cost-per-click, and competition levels. Using this data, you can set a realistic budget for your campaign.
Social media is a powerful tool for engaging with potential customers. By creating compelling and interactive content, you can encourage users to interact with your brand and ultimately make a purchase.
However, it’s not just about getting ‘likes’ and ‘shares’. You need to create content that prompts discussions, encourages users to tag their friends, and increases overall engagement. The more people interact with your content, the more visibility your brand will gain.
Regularly sharing content that directs customers to your latest blog posts or product updates is an excellent way to maintain interest. Social media also supports word-of-mouth marketing, as people tend to trust recommendations from friends and influencers.
Social media insights, much like Google Analytics, provide valuable data on your audience’s behaviour. You can discover the best times to post, the demographics of your followers, and which types of content perform best. This allows you to refine your strategy for maximum impact.
Maintaining an active blog is an excellent way to keep your website fresh and informative. Creating valuable, original content not only sets you apart from competitors but also improves your SEO performance.
I personally publish monthly blog posts of around 1,500 words. Regularly updating my website signals to Google that my site is active and provides relevant information related to my business. Blogging also establishes you as an authority in your field. The more engagement your blog receives—such as comments and discussions—the stronger your site’s credibility becomes.
Beyond writing for your own website, contributing guest blogs to other sites can be even more beneficial. As mentioned earlier, backlinks are crucial for SEO. By providing a high-quality guest post to a reputable website, you can earn a valuable backlink and increase exposure.
If your website is built on WordPress, leveraging its built-in blogging tools can further enhance your content marketing efforts. WordPress makes it easy to schedule posts, categorise content, and improve readability, helping you maintain a consistent publishing schedule.
Today, we’ve covered some fundamental strategies to help you market your new website. Implementing these tactics will ensure your site reaches the right audience and begins generating a return on your investment.
As we’ve established, your website won’t promote itself. However, with the right approach, you can build a strong online presence and attract valuable customers. Once you’ve put the initial work in, maintaining and improving your website’s visibility will become much more manageable over time.
If this all seems overwhelming, I offer a range of services to help you get started. Feel free to leave a comment below or contact me today—I’d be happy to assist!
Looking for a freelance WordPress developer who understands your needs and delivers on time? Let’s make your website work harder for you.